From Scrappy MVP to Investor Magnet

I help early-stage SaaS startups with a scrappy MVP create a 2.0 investor-ready product, increase user retention, and drive revenue with my done-for-you UX/UI App & Web Design Intensive

Specialized in transforming SaaS products in:

FinTech • HealthTech • EdTech • Productivity • Analytics

The Stakes Are High For SaaS Startups

67%

Of users abandon SaaS products due to poor user experience

2x

Faster funding for design-led startups compared to competitors

35%

Increase in user retention with strategic UX improvements

56%

Higher investor confidence when pitching with polished interfaces

Early-stage startups face a critical challenge: creating a product experience that validates your business model while impressing investors. Your users demand intuitive experiences, and your investors expect a product that looks ready for market.

The UX/UI App & Web Design Intensive

  • I'll learn about your product, users, and business goals. We'll identify your most critical design challenges and prioritize where to focus. You'll get a clear action plan targeting design improvements that will actually move your metrics. No fluff, just practical next steps we can execute on immediately.

  • I'll analyze your product using a heuristic approach to find the UX/UI issues directly hurting your conversion and retention rates. You'll receive a focused report highlighting exactly where users get stuck and which fixes will deliver the biggest business outcomes—including higher activation rates, reduced churn, and increased feature adoption. This audit serves as my blueprint for the redesign phase—identifying the critical problems I'll solve through strategic design solutions that measurably improve your key metrics.

  • I'll redesign key user flows to solve specific problems identified in the audit—such as confusing navigation that prevents feature discovery, unclear onboarding steps that cause early abandonment, overwhelming dashboards that hide critical information, and friction points that generate support tickets. By addressing these fundamental usability issues, we directly impact your retention metrics and user satisfaction scores.

  • My comprehensive handoff documentation eliminates the costly back-and-forth between design and development that typically delays implementation by weeks. This means your redesign reaches users faster, you start collecting data on improvements sooner, and your development team can maintain velocity on other priorities. For startups racing against runway constraints, this efficiency directly impacts your ability to show progress to investors and capitalize on market opportunities.

Each phase is designed to deliver specific, measurable results that move your startup closer to product-market fit and investor readiness.

Case Study

Client
Streamline - Task Management App Design

Project type
Mobile-first task management app design

Duration
6 weeks

Hear It From Other Founders

  • "Working with Iqra was transformative for our product. She took the time to truly understand our users' needs and delivered a seamless, intuitive design that exceeded our expectations."

    Amera L.

  • "Iqra has a thoughtful, emotive and deliberate approach to her work."

    Brian J.

  • "Iqra's creativity and strategic thinking brought a fresh perspective to our project. Her ability to combine aesthetics with functionality is unmatched, and our users love the updated interface."

    David L.

Hi, I’m Iqra!

Since 2015, I've been in the trenches with NYC startups, including contributing to one that was later acquired. The pattern I've seen is clear: founders know design matters from day one, but there's a massive gap between recognizing its importance and actually executing it well. I regularly see 'design-integrated' products that miss the mark with interfaces that frustrate users instead of delighting them. This disconnect between intention and implementation is exactly where I make my impact.

Product strategist by day, code enthusiast by night. Through my deep study of SaaS product experiences and design principles, I've learned one thing: technical solutions shine only when paired with intentional, user-centered design strategies.

I bridge the gap between what your developers build and what your users actually need—turning struggling products into retention machines through my framework that combines technical expertise with user psychology and thoughtful, original design.

Ready to Transform Your SaaS Product?